send design from directmail to mail designer pro

#SEND DESIGN FROM DIRECTMAIL TO MAIL DESIGNER PRO HOW TO#

This way you won’t be wasting your time and money going in unnecessary directions. Once you have determined your target audience and defined your production parameters, you can go to your designer armed with the specific information necessary to design your piece. Talk to your printer and mailing house when planning your campaign for production suggestions. Understand who is in your audience – what are the demographics of the new homeowners? This information may influence your design. In the example above, you might purchase a list from a broker to reach new homeowners within a certain distance from your practice. This goes back to your goals and strategy.

#SEND DESIGN FROM DIRECTMAIL TO MAIL DESIGNER PRO HOW TO#

It’s important to keep these goals in mind when creating the piece, to ensure it fulfills its purpose.įor example, if you’re sending out a postcard to all new homeowners in a particular neighborhood to tell them about your veterinary practice with the goal of increasing your client base by 30%, this goal will help you decide how to design the piece. If you’re doing a direct mail piece, you’ve selected that tactic as part of a strategy to reach a goal. We’ll touch on these additional elements briefly, as they relate to design. Goals, strategy, audience, budget, and copy are all important elements of creating direct mail pieces, but for this post, we’ll focus mainly on design. But at the end of the day, the numbers speak for themselves : direct mailings are an important part of creating a company’s most effective marketing campaigns.ħ Key Considerations For Designing Direct Mail Pieces This is especially true when applying this emotional connection with one of the most important demographic markets: Millennials. It is perhaps this emotional attribute attached to direct marketing that makes it most valuable. And from that same article, we find that a study conducted in the UK found that 57% of respondents felt that postcard mailings created a more authentic relationship and made them feel valued. A 2017 Forbes Magazine article cites a Direct Marketing Association’s study that found a 4.4% response rate for direct mail in comparison to 0.12% for email. This familiar marketing platform has reliably seen both a much higher rate of response and a continued sense of trust in consumers. While the perception may be that it ‘ s influence would be waning in the digital 21st century, it is precisely because of the proliferation of digital marketing that direct mail is so powerful.

How can my direct mail piece stand out in a crowded mailbox?īefore getting into the nitty-gritty of direct mail marketing designs, let’s take a look at why direct mail is such a valuable marketing tool in today’s world.Tell Your Audience What To Do In Your Call to Action 7 Key Considerations For Designing Direct Mail Pieces.

Send design from directmail to mail designer pro